#6 | Building a Brand That Lasts: Expert Marketing Strategies | Charlie Calise

About the episode

Charlie Calise, a veteran marketing strategist and the Chairman Of Imaginuity, shares his insights into brand growth, competitive positioning, and the evolution of advertising in the digital age. With decades of experience working with major brands, he discusses what separates businesses that thrive from those that struggle, how to craft a compelling brand story, and the biggest mistakes companies make when scaling their marketing efforts.

• The shift from traditional to digital marketing and what it means for businesses
• Strategies for building a brand that stands out in a crowded market
• Common marketing pitfalls that cost companies millions
• How consumer psychology influences advertising effectiveness
• Lessons from working with Fortune 500 companies and high-growth startups

Book Recommendations from Episode:

📚 As a Man Thinketh

📚 The Coddling of the American Mind